The sixty second version
Who
A med spa in Summerlin, Las Vegas. Injectables, laser, skincare, weight loss.
3038 S. Durango Drive, Suite 100, Las Vegas, NV 89117.
What we do
12 short-form videos a month, produced from shoot days at the practice.
The situation
The practice changed hands. The new owner is rebuilding the audience from 223 followers. We are the content engine for that rebuild.
Who we copy
NAKED MD. 359,357 followers. We are matching their format discipline, not their subject matter.
Who CAM is
Center for Aesthetic Medicine is a medical aesthetics practice in Summerlin. Injectables, laser treatments, skincare and weight loss. It is a real medical practice run by a nurse practitioner, not a storefront med spa, and that distinction is the whole brand.
A typical day, from our first shoot day's booking sheet
- Neurotoxins×10
- Laser hair removal×4
- PicoWay 30 min×3
- Dermal fillers×2
- Microneedling×2
- VBEAM 60 min×2
- Clear + Brilliant×1
- PicoWay 15 min×1
- Consults×4
The owner
Jasmine “Jazzee” Freeman, MSN, APRN, FNP-C
Owner and injector. Over ten years in dermatology. UNLV.
In her own words, from our founder interview
- 01
I actually started my sales career selling toilet paper. It wasn't glamorous, but it taught me resilience. It taught me how to hear no.
- 02
About ten years ago I met Heather, and Heather became my aesthetic provider.
- 03
I would have been her janitor if she asked me to. I just simply wanted the opportunity to learn.
- 04
The answer was always no. So instead of waiting, I just kept preparing.
- 05
Not only did I work full time in pharmaceutical sales, I attended nursing school. During that same season, I was also going through fertility treatments.
- 06
Then on April 1st, she sent me a message and she asked — are you serious about buying my practice? I remember laughing and responding, is this an April Fool's joke?
- 07
Every job, every mentor, every rejection, every long night prepared me for this moment.
- 08
This isn't the beginning of my dream. This is the next chapter of a dream that started almost 20 years ago.
- 09
Come along and be a part of our CAM community. The best is yet to come.
Why this matters for the work
She bought this practice from the person who used to treat her. That is the story, and it is better than anything we could write. It is also why “the next chapter” language runs through everything they post.
What transferred and what did not
Came with the practice
The location, the team, the patient base, the equipment, the CAM name and branding.
Did not come with the practice
The previous owner's Instagram account,
@aestheticmedicine_lv22,964 followers. It is named after the previous owner and stays with the previous owner. We do not have it, we are not getting it, and we do not reference it.
Their claim, not ours to make
The @camlasvegas bio says “Top 10 Allergan Aesthetic Clinic in NV”. That is their bio and their call, and the working assumption is that the designation came with the practice when they bought it. Anything about using it in paid advertising sits between CAM and the ads partner, not with us. For the organic work we write, reach for her own credentials instead, because they need no checking and they are stronger anyway: MSN, APRN, FNP-C, UNLV, over ten years in dermatology.
The previous owner's name still appears on 71 pages of CAM's website. Not our scope today, but do not be surprised when you see it.
Where we are starting
CAM, live
@camlasvegas 223followers
- 19 posts
- Posting every 1 to 4 days since 28 August
- Best post 98 likes
Previous owner, not ours
@aestheticmedicine_lv 22,964followers
- 203 posts
- Last posted 8 July 2025
Our reference
@nakedmd 359,357followers
- 661 posts
- Posting every 1 to 3 days
- Reels 84 to 1,171 likes
Nineteen posts is not a content problem, it is a starting line. The account restarted on 28 August with the line “The next chapter of CAM starts with the same promise”. Everything we make from here is chapter one. Nobody on the team should be discouraged by the follower count. The job is volume, consistency and format discipline, in that order.
Who we are emulating
NAKED MD, @nakedmd. Not the subject matter, the discipline. Everything below is their last fifty posts, pulled from the live account on 15 September. Click any of them to open it here in the page.
The thing to notice
Their stills beat their reels, roughly three to two.
Across their last fifty posts: still images run a median of 229 likes, carousels 218, reels 146. Drop the one reel that broke out to 1,172 and the reels median is 144. Twenty-six of the fifty are not video at all.
Why it matters for us: Friday's plan produces twenty videos and zero stills. The account we are copying earns more on the format we are not making. The macro block already shoots the exact frames those stills are built from, so this is an editing decision, not shoot time. Worth deciding before Friday, not after.
What we cannot copy from them
NAKED MD is not under our SOW and does not follow our rules. Five of the fifty below are tagged before-and-after, including their best performer, and a lot of their captions are straight result claims — “lips that transform your look”, “chin filler that reshapes the whole conversation”. Both of those are prohibited for CAM: no before-and-after without Jasmine Freeman's written approval, and no result claims at all. See 10.
Copy their structure, their length and their restraint. Never their claims.
Their last fifty posts
What we copy
One idea per post. Never two.
Open any dozen of them above. Each names a single treatment and a single outcome. Forehead tox. Chin filler. Lip flip. The post is over when that idea has landed.
The still posts are the teaching posts.
Their stills and carousels explain something: what a treatment plan looks like, what facial balancing means, why a non-surgical nose job is not about making the nose smaller. That is the infographic lane, and it is the lane earning the most.
The face is optional.
Hands, tools, product and rooms carry most of these frames. Their longest-running ad has no face in it and nobody speaking, and it has been live for 849 days.
The same opening, over and over.
“Almost everyone books chin filler thinking about projection. But the real transformation is…” Then the same shape again for lips, then for forehead tox. They found one structure that works and they refill it. That is the opposite of being creative every time.
Never a claim, always a mechanism.
They say what the product does, not what it will do to you. “Hyaluronic acid works by binding water.” “TOX relaxes the muscle above the upper lip.” That is how a medical account stays inside Meta's health policy and still sounds authoritative.
← → to move between posts · Esc to close
The plan
One four-hour shoot day at the practice, every month, produces twenty finished videos.
Twenty is a count of finished videos, not setups. One hallway setup becomes six separate pieces. One lens change becomes eight.
Twelve short-form videos a month. Studio work counts toward the twelve, and their studio time is unlimited.
They can come in and film as much as they want. Everything past the twelve builds the library.
The snowball. At three to five months in we start re-posting material from months earlier, which is what makes daily posting possible without daily filming.
Early on it will feel slow: three to four posts a week. That is expected and it is the plan working, not the plan failing.
The point of getting ahead
One practice day makes twenty and we owe twelve, and their studio time is unlimited on top of that. That gap is deliberate. Three or four months in we want to be sitting on months of finished content they have not seen yet. A client who is that far ahead does not leave, and it is why the early weeks are worth over-shooting rather than shooting to the number.
Two sources, not one
The monthly four-hour day at the practice is the backbone, and it is not the only thing feeding the account. CAM also comes to our studio to record the podcast and direct-to-camera pieces. The practice day gives us the treatments, the hands and the rooms; the studio gives us Jazzee talking with controlled light and clean audio. Between them there is something to post in every week of the month.
Organic and paid run together
The same content runs as both organic posts and paid ads. What performs organically is usually what we put spend behind.
The first shoot day
-
9:30–10:00
Arrive, set and wardrobe check, walk the floor.
Find the two cleanest backgrounds.
Same wardrobe all day or nothing intercuts.
-
10:00–11:30
The macro block
Ninety protected minutes. Eight finished ads. Never shortened, moved or traded.
-
11:30–12:15
The hallway hour.
Six Debunks episodes, back to back off one setup.
-
12:15–12:30
Break.
-
12:30–13:10
Setup A, branded backdrop in the treatment room.
Three videos.
-
13:10–13:30
Team head shots
Whole team. They asked for this by name and have no team photos at all.
A freebie, not a deliverable. Still gets shot properly and still gets retouched.
-
13:30–14:00
Clinic tour, end cards, pickups, wrap.
Important
This is run and gun, not a run of show. CAM cannot tell us the order their procedures happen in, so the times are a shape, not a schedule. Work the list, not the clock. If a neurotoxin appointment starts while you are mid-hallway, leave the hallway and go shoot the needle. That footage is the reason we picked this day.
If the day runs short
The clinic tour goes first, then Debunks episodes come off the end one at a time.
The macro block and the team head shots are never cut.The twenty videos
Twenty is a count of finished videos, not setups. One hallway setup becomes six. One lens change becomes eight. Full hooks, talking points and CTAs are in the shoot-day brief linked above; word-for-word scripts are in the scripts doc.
Setup A · branded backdrop, treatment room
Jazzee to camera. Identity card on screen by 0:01.
- 1I Bought This Practice65-80s · Jazzee to camera · credential card pinned throughout
- 2Botox Or Filler?42s · Jazzee to camera, gesturing to her own face
- 3What Actually Happens At A First Consult48s · Jazzee to camera, exam room corner
Setup B · the hallway
Six Debunks episodes, back to back off one setup, in order.
- 4Does more Botox mean better results?35-45s · hallway, already walking, question on screen from 0:00
- 5Does it have to look frozen?35-45s · same setup, shot back to back
- 6If I stop, will I look worse than before?35-45s · same setup, shot back to back
- 7Why does my filler look fine in the mirror and wrong in photos?35-45s · same setup, shot back to back
- 8How early is too early to start?35-45s · same setup, shot back to back
- 9What should I absolutely not do in the 48 hours after?35-45s · same setup, shot back to back
Setup C · the macro block
Gloved hands only. No face, no voice. One fixed caption each, on screen from frame one. End card on all eight: BOOK A CONSULT.
- 10Drawing upExtreme macro, the meniscus moving in the syringe. Caption: “Neurotoxin, drawn fresh for every patient”
- 11The trayGloved hands laying a tray out in order, slow. Caption: “Everything opened in front of you”
- 12Alcohol prepPrep across skin, macro, hands only. Caption: “Before anything else”
- 13The marking penThe pen touching skin, macro, unhurried. Caption: “Mapped before it is treated”
- 14Product on a fingertipTexture on a gloved fingertip, very slow. Caption: “Hyaluronic acid filler”
- 15CoolingIce or a cooling device applied, macro. Caption: “Numbing first, always”
- 16Cannula and needleThe two laid side by side, slow pan. Caption: “A cannula, not a needle, where it matters”
- 17The finished trayThe tray at the end, capped and clean. Caption: “One patient, one tray, every time”
Setup D and pickups
- 18Come With Me35-40s · a staff member stands in, Jazzee is the provider, no dialogue
- 19The Clinic Tourabout 11s · nobody in it at all, no voice
- 20The Injector / The Resultsabout 10s · two title cards over macro, no faces, no talking
What we deliver every month
Twelve a month is the number we are committed to. Everything past it builds the library.
What a delivery looks like
Nine talking videos
Jazzee to camera. 35 to 55 seconds, except the founder piece which runs 65 to 80.
Identity card on screen by 0:01 — Jazzee Freeman, MSN, APRN, FNP-C / Owner and injectorEleven silent videos
No talking head at all. 10 to 40 seconds, three of them under fifteen. No name card, end card only. One fixed caption from frame one to the end.
Why eleven are silent
The podcast already produces talking-head content and is clipped separately, so more talking duplicates something we get for free. And the longest-running ad in this category, 849 days live, has no face in it.
After the camera stops
Straight to Frame
The footage is uploaded the same day. Not Monday. Two reasons: the team cannot start editing until it is there, and CAM is promised the raw footage inside 24 to 48 hours of the shoot.
Friday's shoot ends at 14:00. That clock starts then, and it runs over the weekend.
Edited from Frame, assigned to the team
Work is picked up off Frame and assigned out. J-Aaron runs the hand-off of the edits.
Jasmine reviews, in Frame
We write the captions. Everything goes to her through Frame — the cuts, the captions, the approvals, all of it in one place. Nothing gets scheduled until it is approved in Frame.
She is the sole approver, with two revision rounds and seven-day deemed approval. That seven days cannot start until she has something in front of her, so the sooner a cut reaches her the sooner the clock runs.
The rules that can get us in trouble
This is the most important section
Patient releases decide the day
A patient in frame without a signed release naming paid social use is unusable, and that is most of the macro. No release, no face: shoot hands, needles, machines, product and backs of heads only. Nothing identifiable, including in a reflection.
No patient on camera
Not in any frame, reflection or monitor. Where a second body is needed, a staff member does it and signs a release first.
No treatment or result claims
This is a medical account under Meta's health policy.
No before and after
Without written approval from Jasmine Freeman. Every time.
Her own credentials only
MSN, APRN, FNP-C, UNLV, over ten years in dermatology. Never the Allergan ranking until someone has confirmed it transferred with the practice. See 04.
Never speak to the viewer's face
No “you look tired”, no “your problem areas”, no “fix what you hate”. General audience, always.
Banned words
- clinically proven
- cure
- erase
- guaranteed
- no downtime guaranteed
- permanent
- reverse aging
A caption containing any of these is held automatically before it can post. Write “can help soften”, never “erases”.
Approval
Jasmine Freeman is the sole approver. Two revision rounds. Seven-day deemed approval.
Posting rule
Every Instagram post must carry the location Center for Aesthetic Medicine, 3038 S. Durango Drive, Suite 100. This is a client hard rule.
Who does what
G Media
Production, editing, organic posting, the content calendar. Everything you see on this page.
Friday's shoot · Jeremy, shooting solo
One shooter all day. Leave the lav on Jazzee between hallway videos, never strike a setup before its block is done, and when a patient declines a release switch straight to the faceless list rather than stopping.
Our white-label paid-ads partner
Runs the paid campaigns. Their work is invisible to the client under our name. Never name them to CAM.
CAM
Books the patients, signs the releases, approves the work. Jasmine Freeman approves everything.
Jasmine Freeman · Jasmine@camhplv.com
Luke Freeman · luke@camhplv.com
Practice · 702-588-2122 · info@camhplv.com
info@ is the front desk, not Jasmine. For anything needing her decision, write to her directly.
What we still need
The list of patients willing to be on camera, with treatment types and time slots. Outstanding with the practice.
Signed releases in hand before the macro block starts.
Partner access to the Instagram page so we can set the post location properly. It comes through our paid-ads partner — they hold the business suite and have to grant it.