The sixty second version
Who
A med spa in Summerlin, Las Vegas. Injectables, laser, skincare, weight loss.
3038 S. Durango Drive, Suite 100, Las Vegas, NV 89117.
What we do
12 short-form videos a month, produced from shoot days at the practice.
The situation
The practice changed hands. The new owner is rebuilding the audience from 223 followers. We are the content engine for that rebuild.
Who we copy
NAKED MD. 359,357 followers. We are matching their format discipline, not their subject matter.
Who CAM is
Center for Aesthetic Medicine is a medical aesthetics practice in Summerlin. Injectables, laser treatments, skincare and weight loss. It is a real medical practice run by a nurse practitioner, not a storefront med spa, and that distinction is the whole brand.
A typical day, from our first shoot day's booking sheet
- Neurotoxins×10
- Laser hair removal×4
- PicoWay 30 min×3
- Dermal fillers×2
- Microneedling×2
- VBEAM 60 min×2
- Clear + Brilliant×1
- PicoWay 15 min×1
- Consults×4
The owner
Jasmine “Jazzee” Freeman, MSN, APRN, FNP-C
Owner and injector. Over ten years in dermatology. UNLV.
In her own words, from our founder interview
- 01
I actually started my sales career selling toilet paper. It wasn't glamorous, but it taught me resilience. It taught me how to hear no.
- 02
About ten years ago I met Heather, and Heather became my aesthetic provider.
- 03
I would have been her janitor if she asked me to. I just simply wanted the opportunity to learn.
- 04
The answer was always no. So instead of waiting, I just kept preparing.
- 05
Not only did I work full time in pharmaceutical sales, I attended nursing school. During that same season, I was also going through fertility treatments.
- 06
Then on April 1st, she sent me a message and she asked — are you serious about buying my practice? I remember laughing and responding, is this an April Fool's joke?
- 07
Every job, every mentor, every rejection, every long night prepared me for this moment.
- 08
This isn't the beginning of my dream. This is the next chapter of a dream that started almost 20 years ago.
- 09
Come along and be a part of our CAM community. The best is yet to come.
Why this matters for the work
She bought this practice from the person who used to treat her. That is the story, and it is better than anything we could write. It is also why “the next chapter” language runs through everything they post.
What transferred and what did not
Came with the practice
The location, the team, the patient base, the equipment, the CAM name and branding.
Did not come with the practice
The previous owner's Instagram account,
@aestheticmedicine_lv22,964 followers. It is named after the previous owner and stays with the previous owner. We do not have it, we are not getting it, and we do not reference it.
Confirm before we use it
The @camlasvegas bio reads “Top 10 Allergan Aesthetic Clinic in NV”. Allergan standing sits with the practice account, so buying the practice most likely carries it, but nobody has confirmed that with Allergan or with the practice yet. Until someone does, do not build a caption, a script or an ad around it. CAM's own credentials carry the same weight and need no checking: MSN, APRN, FNP-C, UNLV, over ten years in dermatology.
The previous owner's name still appears on 71 pages of CAM's website. Not our scope today, but do not be surprised when you see it.
Where we are starting
CAM, live
@camlasvegas 223followers
- 19 posts
- Posting every 1 to 4 days since 28 August
- Best post 98 likes
Previous owner, not ours
@aestheticmedicine_lv 22,964followers
- 203 posts
- Last posted 8 July 2025
Our reference
@nakedmd 359,357followers
- 661 posts
- Posting every 1 to 3 days
- Reels 84 to 1,171 likes
Nineteen posts is not a content problem, it is a starting line. The account restarted on 28 August with the line “The next chapter of CAM starts with the same promise”. Everything we make from here is chapter one. Nobody on the team should be discouraged by the follower count. The job is volume, consistency and format discipline, in that order.
Who we are emulating
NAKED MD, @nakedmd. Not the subject matter, the discipline. Everything below is their last twenty-five posts, pulled from the live account on 15 September. Look at it before Friday.
The thing to notice
Their stills beat their reels, roughly two to one.
Across these twenty-five posts: still images run a median of 240 likes, carousels 182, reels 129. Drop the one reel that broke out to 1,171 and the reels median falls to 119. Eight of the twenty-five are single still images and six are carousels, so more than half of what this account posts is not video at all.
Why it matters for us: Friday's plan produces twenty videos and zero stills. The account we are copying earns most of its engagement on the format we are not making. Worth a decision before the shoot, not after.
Their last twenty-five posts
Play the reel ↗
take me to NakedMD Forget the moon.
Open the carousel ↗
This is what a treatment plan looks like.
Play the reel ↗
The glow up starts with forehead TOX.
Open the post ↗
Forehead TOX that brings your whole face into balance.
Play the reel ↗
there's a version of you, refined.
Open the post ↗
Chin filler that reshapes the whole conversation.
Play the reel ↗
Holiday skin prep starts now The shoulder season between summer and fall is one of the best w…
Open the post ↗
lips that transform your look 😍 Almost everyone books lip filler thinking about volume.
Open the post ↗
🚨 FRIDAY 09/04 @ 9 AM PST.
Play the reel ↗
no drama.
Play the reel ↗
When the vision becomes a reality This room started as a vision.
Open the carousel ↗
Kinda chic to make taking care of yourself part of the routine.
Play the reel ↗
Summer may be ending, but the season for a lip refresh is just beginning.
Open the post ↗
Sometimes a subtle adjustment can transform your entire profile.
Open the carousel ↗
Facial balancing is about more than treating one feature at a time.
Open the post ↗
Sometimes the smallest change can make the biggest difference.
Play the reel ↗
all in a day’s work.
Open the post ↗
Lip filler should complement your features, not compete with them.
Open the carousel ↗
Every expression tells a story - but over time, repeated movement can leave behind forehead l…
Play the reel ↗
the lines you treat early are the ones you never have to chase.
Play the reel ↗
The Effortless Edit is LIVE NOW 💋 The Effortless Edit is built around the maintenance that ma…
Open the post ↗
The most beautiful lip results are built in the details.
Open the carousel ↗
Building from within.
Play the reel ↗
POV: it’s Friday & your lips are setting the tone 💋 ☎️ Call 888.747.0888 or DM for a Free Con…
Open the carousel ↗
Your skincare routine doesn’t have to stop at the jawline.
What we copy
One idea per post. Never two.
Read the first line of any twelve of them above. Each one names a single treatment and a single outcome. Forehead tox. Chin filler. Lip flip. The post is over when that idea has landed.
The still posts are the teaching posts.
Their stills and carousels explain something: what a treatment plan looks like, what facial balancing means, why a non-surgical nose job is not about making the nose smaller. That is the infographic lane, and it is the lane earning the most.
The face is optional.
Hands, tools, product and rooms carry most of these frames. Their longest-running ad has no face in it and nobody speaking, and it has been live for 849 days.
The same opening, over and over.
"Almost everyone books chin filler thinking about projection. But the real transformation is..." Then the same shape again for lips, then for forehead tox. They found one structure that works and they refill it. That is the opposite of being creative every time.
Never a claim, always a mechanism.
They say what the product does, not what it will do to you. "Hyaluronic acid works by binding water." "TOX relaxes the muscle above the upper lip." That is how a medical account stays inside Meta's health policy and still sounds authoritative.
The plan
One four-hour shoot day at the practice produces twenty finished videos.
Twenty is a count of finished videos, not setups. One hallway setup becomes six separate pieces. One lens change becomes eight.
We deliver twelve short-form videos a month against the retainer.
The rest builds the library.
The snowball. At three to five months in we start re-posting material from months earlier, which is what makes daily posting possible without daily filming.
Early on it will feel slow: three to four posts a week. That is expected and it is the plan working, not the plan failing.
Organic and paid run together
The same content runs as both organic posts and paid ads. What performs organically is usually what we put spend behind.
The first shoot day
-
9:30–10:00
Arrive, set and wardrobe check, walk the floor.
Find the two cleanest backgrounds.
-
10:00–11:30
The macro block
Ninety protected minutes. Eight finished ads. Never shortened, moved or traded.
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11:30–12:15
The hallway hour.
Six Debunks episodes, back to back off one setup.
-
12:15–12:30
Break.
-
12:30–13:10
Setup A, branded backdrop in the treatment room.
Three videos.
-
13:10–13:30
Team head shots
Whole team. They asked for this by name and have no team photos at all.
-
13:30–14:00
Clinic tour, end cards, pickups, wrap.
Important
This is run and gun, not a run of show. CAM cannot tell us the order their procedures happen in, so the times are a shape, not a schedule. Work the list, not the clock. If a neurotoxin appointment starts while you are mid-hallway, leave the hallway and go shoot the needle. That footage is the reason we picked this day.
If the day runs short
The clinic tour goes first, then Debunks episodes come off the end one at a time.
The macro block and the team head shots are never cut.What we deliver every month
Twelve a month is the number we are committed to. Everything past it builds the library.
What a delivery looks like
Nine talking videos
Jazzee to camera. 35 to 55 seconds, except the founder piece which runs 65 to 80.
Identity card on screen by 0:01 — Jazzee Freeman, MSN, APRN, FNP-C / Owner and injectorEleven silent videos
No talking head at all. 10 to 40 seconds, three of them under fifteen. No name card, end card only. One fixed caption from frame one to the end.
Why eleven are silent
The podcast already produces talking-head content and is clipped separately, so more talking duplicates something we get for free. And the longest-running ad in this category, 849 days live, has no face in it.
The rules that can get us in trouble
This is the most important section
Patient releases decide the day
A patient in frame without a signed release naming paid social use is unusable, and that is most of the macro. No release, no face: shoot hands, needles, machines, product and backs of heads only. Nothing identifiable, including in a reflection.
No patient on camera
Not in any frame, reflection or monitor. Where a second body is needed, a staff member does it and signs a release first.
No treatment or result claims
This is a medical account under Meta's health policy.
No before and after
Without written approval from Jasmine Freeman. Every time.
Her own credentials only
MSN, APRN, FNP-C, UNLV, over ten years in dermatology. Never the previous owner's ranking.
Never speak to the viewer's face
No “you look tired”, no “your problem areas”, no “fix what you hate”. General audience, always.
Banned words
- clinically proven
- cure
- erase
- guaranteed
- no downtime guaranteed
- permanent
- reverse aging
A caption containing any of these is held automatically before it can post. Write “can help soften”, never “erases”.
Approval
Jasmine Freeman is the sole approver. Two revision rounds. Seven-day deemed approval.
Posting rule
Every Instagram post must carry the location Center for Aesthetic Medicine, 3038 S. Durango Drive, Suite 100. This is a client hard rule.
Who does what
G Media
Production, editing, organic posting, the content calendar. Everything you see on this page.
Our white-label paid-ads partner
Runs the paid campaigns. Their work is invisible to the client under our name. Never name them to CAM.
CAM
Books the patients, signs the releases, approves the work. Jasmine Freeman approves everything.
What we still need
The list of patients willing to be on camera, with treatment types and time slots. Outstanding with the practice.
Signed releases in hand before the macro block starts.
Partner access to the Instagram page so we can set the post location properly.